CREATIVE CONNECTOR
Solving strategic brand issues with great ideas, well executed
HOME GROWN by UNWINS
Encouraging the next generation of indoor gardeners
Gardening has never played a more important in consumers lives.
Seeded late in 2019 with amazing foresight, this project really took off in response to the Covid-19 pandemic as consumers retreated to their homes and gardens in search of a peaceful haven. A new audience of home growers was born.
We generated the name, logo and packaging identity as Home Grown from Unwins became one of Westland's most important NPD launches of a unique 2020.
As part of the same NPD exercise, we also developed Partner Plants. This new concept in companion planting brings together seeds that work well with each other in the garden to keep nasty bugs at bay.
Kusp generated the name, graphic and structural design for this new product from Unwins.
"The kits and logo you worked on previously look amazing in real life!"
HA Category Manager - Unwins
Kusp Marketing Limited
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