CREATIVE CONNECTOR
Solving strategic brand issues with great ideas, well executed
PANTHER BREWERY
The micro-brewery with real bite
Panther Brewery is a craft brewery based in Norfolk. I have been a strategic brand advisor since its inception in 2010.
Faced with a highly competitive market, Panther has been positioned with a razor-sharp edge.
It's Real Ale with Bite.
The most recent work has been an overhaul of the brand presentation, including new brand logo and packaging identity to ensure clear range differentiation and standout.
Innovation in brewing has been at the heart of Panther. This has resulted in the launch of craft IPA's using recycleable aluminium bottles as well as the launch of Hopsta, an alcohol-free real ale. All naming and brand development from Kusp.
To find out more about Panther - and order some of their wonderful bottle conditioned beers online - click below:
"In setting up the brewery, I wanted to create a new modern vision for real ale. Gary took this very much on board with his clear insight and thinking to create a new positioning, strapline and brand design. The result was striking, premium and well received by our customers. We continue to work together to drive the brand forward".
Martin James - Owner, Panther Brewery
Kusp Marketing Limited
32 Kenley Road
Kingston-upon-Thames
Surrey
KT1 3RS
UK
Registered in England and Wales No: 08820012